What does a smart, talented 11-year-old girl do when she wants an electric guitar and is told by her parents, “Money doesn’t grow on trees”? She grows the money herself.
This is the story of Ella, who when faced with a cash crunch, learns business skills to solve her problem. HOW ELLA GREW AN ELECTRIC GUITAR is a novel aimed at young readers ages 8 to 12 and it combines a tween drama with an introduction to financial literacy.
Co-authored by a professor of finance and a business journalist, ELLA is a book that both educates and entertains.
ELLA is the brainchild of Orly Sade and Ellen Neuborne, two moms eager to give their own girls inspiration to pursue business dreams. In searching for age-appropriate books with a business theme, Sade and Neuborne were shocked to discover there was little in the way of new children’s literature that offered business lessons and even less that featured a girl as the entrepreneurial hero. So the two tapped their own talents to solve the problem. Sade, a Ph.D in finance-business administration and a professor of finance at New York University and Hebrew University, created the story of Ella and her entrepreneurial quest, using accurate financial concepts and teaching methods adapted from her college classroom. She teamed with Neuborne, a former editor at
BusinessWeek magazine with an MFA in fiction to bring the story to life.
Education experts say financial literacy should be the fourth “R” a mainstay of elementary school curriculum.
Already, ELLA has attracted support from the educational community.
“A crash course (for older children and young adults) in raising money for a particular goal…The book makes a useful resource for teachers and parents seeking to branch out beyond traditional textbooks for teaching these important concepts.” Rutgers University Project on Economics and Children
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